My philosophy about social media and marketing: be yourself and be different

A giant spider walks into a marketing agency and asks for help reaching its target market on the web. The manager walks over and offers it chopsticks. “Here, you’ve doubled your reach.” “I didn’t mean to eat my supper! I need to increase my reach on social media.” “But that’s what these are for,” said the manager, with infectious enthusiasm. “I’ve never seen a spider eat with chopsticks before. Use these and you’ll go viral!” He pauses to think a moment. “And make sure you record yourself speaking. Most people have never seen a giant talking spider before, either…”